icortica

Integrating every system your business runs on.

Delivering insights, driving actions, powering growth.

Order management systems

Order history is the foundation everything else is built on and right now that information is scattered and difficult to use. Whether your orders live in an Enterprise Resource Planning (ERP) system, Lab Management System (LMS) or your billing software, like QuickBooks Online, icortica connects, pulls it all together, keeps it current, and turns it into a clear picture of what is happening across your business and within each customer account. Get actionable insights plus clear next steps powered by automations that support your sales, marketing and customer success teams. icortica handles the integrations and historical sync with your order management system, LMS or ERP, so there's no need to distract your IT team.

Marketing automation

icortica knows your customers because it analyzes and segments them based on what they actually do. If someone buys in one category but not another, that is a clear opening for a cross-sell campaign. If someone hasn't ordered in a while, that is a signal to check-in before they leave. icortica works out who needs a message and why, then your marketing platform sends it. That means no mass emails that lose attention because they don't apply, just the right message to the right person at the right time. icortica is the brain. Your email platform is the delivery, but only to the people it actually matters to.

Social media management

Plan, create and publish to your social media platforms, right from icortica. Once a post goes out, its results come back in too, so the work you put into reaching your audience lives in the same system you use everyday.

Email

The most valuable context about a customer usually never made it into any system - it is sitting in one person's inbox. icortica takes it in alongside the order data, attaches it to the right account, and folds it into the same picture everything else is judged against, so the relationship outlives the rep who built it.

Sign-in

Your team reaches icortica with the credentials they already carry, under the security policies your IT group already enforces.

Ready to learn more?

The more of your systems icortica reads, the sharper the insight and the more of the follow-up it can automate. We add platform partners regularly, and the icortica API is coming for teams running something custom - tell us what you use and we'll tell you what's possible.

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Building a platform labs and businesses run on?

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